 The
Franchise is distinguished in the
following categories:
- Distribution
- Services
- Mixed
- Production-industrial
1.
Distribution - The usual
form is the distribution, the recipient
sells in final customers in retail
products of some concrete category.
The franchisor is the producer of
some products and extends the network
of sales with recipients (franchise
shops).
2. Services
- The franchisee, using the logo of
the franchisor and the rules of operation,
provides services in the final customers.
Important areas of application of
franchise services are in the sector
of hotels, video dvd clubs, travel
agencies. It can be also characterized
as mobile franchise because of that
the services can be also provided
outdoor.
3.
Mixed - When the franchise
model is a combination of distribution
and services (sale of products - benefit
of services). Certain examples of
mixed franchise are the cleaning services
and simultaneously sale of products
of cleaning or sale of cars and at
the same time repair and provide a
service for them.
4.
Production - In this case
the franchisor gives to the franchisee
the right and the authorisation to
produce or remakes the products and
to sell or resell them using the logo,
the directives and methods of production
that the franchisee will be supposed
follows in order to exploits with
the more suitable way the authorisation
of use and the know-how that the franchisor
offers in the franchise model (ex.
alcoholic drinks, anthracitous drinks).
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